Evaluate the current situation from internal and external perspectives.  Agree on a problem statement, success criteria, timing and a 'home-run' vision.

Talk, talk, talk.  Speak to potential customers, competitors, analysts and advisors about the issue.

Use creativity and technology to conceive and design solutions to the issue.

Use rapid prototyping and controlled testing to verify that the proposed solution satisfies the objectives.  Iterate repeatedly and rapidly.

As you get comfortable with the solutions, rapidly expand them in a scalable way.